imc² Recognized By Five Award Organizations

DALLAS – May 18, 2009 – Leading agency imc² received recognition from four award organizations including the Effie Awards, OMMA’s Digital Out of Home Awards, Web Marketing Association (IAC Awards), Marketing Sherpa and the Interactive Media Awards (IMA).

 

imc²’s work for Pizza Hut collected three honors. In the restaurant category, the Pizza Hut Sleeping Pasta Giant campaign claimed the silver award from the Effie organization. Known by advertisers and agencies globally as the pre-eminent award in the industry, the Effies recognize all forms of marketing communication that contribute to a brand’s success. Marketing Sherpa’s annual Email Marketing Awards granted silver to imc² for its work on the Pizza Hut Countdown Clock email in the “Best Email Opt-in Campaign” category. The organization stated that it “…particularly liked the countdown clock and the [group] testing prior to full launch. And that best of all were the results, significant percent increases in open, click-through and conversion rates.” Another award group, the Interactive Media Awards, honored the Pizza Hut Web site with “Outstanding Achievement” in the food/beverage category. This award organization recognizes the highest standards of excellence in website design and development and honor individuals and organizations for their outstanding achievement.

 

MediaPost’s first annual Digital Out of Home Awards recognized imc²’s work on the Diet Coke Style Series. The campaign was awarded the top spot in the Best Integration with Online Media.

 

imc²’s Eukanuba’s Naturally Wild rich media campaign received an “Outstanding Rich Media” award in the online advertising category from the Web Marketing Association’s Internet Advertising Competition. The IAC honors excellence in online advertising, recognizes the individuals and organizations responsible and showcases award winning Internet advertising.

 

Founded in 1995, imc² is an agency that fosters engagement between brands and people to develop sustainable relationships. With a deep heritage in digital marketing, imc² is redefining the way that companies view agencies, providing a stronger strategic perspective and blending interactive, emerging, and traditional media to create and increase trust and transactions. With offices in Dallas, New York City, and Philadelphia, imc² serves a broad client base, including Procter & Gamble, Pfizer, The Coca-Cola Company, Johnson & Johnson, GlaxoSmithKline, and Hasbro. Please visit www.imc2.com for more information or follow us at twitter.com/imcsquared.