imc² Cited As A Leader By Independent Research Firm

 

DALLAS - June 8, 2009 - imc² was one of a select group of companies invited to participate in the June 2009 "The Forrester Wave™: Interactive Marketing Agencies - Web Design Capabilities, Q2 2009" report. In Forrester's evaluation of 18 interactive marketing agencies, imc² was cited as one of four leaders in image-led and five leaders in transaction-led Web sites.

 

imc² earned the Number 1 score among all agencies in Strategy in both evaluations, with top scores in the sub-categories that include Market Positioning, Clarity of Vision, Industry Focus and Emerging Technologies. According to Forrester, "imc² continues to communicate a market position and vision that differentiates it from its peers." Forrester determined scores for Strategy based on each agency's plans for evolving to meet the changing needs of the marketplace, with special emphasis on tactics for making these plans a reality.

 

imc² received the third highest overall score for Current Offering in both evaluations. Forrester judged the ultimate deliverables from each agency - the Web sites the agencies created - by how well they support client brand positioning; the skills, processes and tools needed to provide effective sites; and client satisfaction.

 

Forrester cited imc²'s "unique staffing model, sophisticated approach to measurement, high client satisfaction scores, and differentiated strategy" as factors contributing to its being named a leader. Additionally, Forrester stated, "The agency promises to build trust between brands and consumers and supports this promise with several proprietary frameworks that help it assess and measure both trust and transactions."

 

"We are honored to be recognized as a leader by Forrester Research in the Web Design Wave. The other agencies included in the evaluation are among the best in the industry," said Doug Levy, CEO, imc². "This recognition further reflects our strategy and focus on fostering relationships between brands and people, allowing us to deliver great work for our clients that set us apart from our competitors."

 

Forrester evaluated imc² and the other agencies against 18 criteria, summarized into three areas:

Participating agencies are placed into one of four "waves": leader, strong performer, contender or risky bet.

 

 

About imc²
Founded in 1995, imc² is an agency that fosters engagement between brands and people to develop sustainable relationships. With a deep heritage in digital marketing, imc² is redefining the way that companies view agencies, providing a stronger strategic perspective and blending interactive, emerging, and traditional media to create and increase trust and transactions. With offices in Dallas, New York City, and Philadelphia, imc² serves a broad client base, including Procter & Gamble, Pfizer, The Coca-Cola Company, Johnson & Johnson, GlaxoSmithKline and Hasbro. Please visit www.imc2.com for more information or follow us at twitter.com/imcsquared.