imc² Launches Healthcare Marketing Agency

DALLAS - June 23, 2009 - imc² announces the launch of imc² health & wellness, an agency created for the unique marketing and business challenges facing brands in the pharmaceutical, biotech, device, medical education, healthcare and wellness industries. With a broad client portfolio and a strong track record as part of imc², the full-service agency will rely on the knowledge and expertise of one of the industry's strongest health and wellness marketing teams and continue to develop groundbreaking work across digital, emerging and traditional media.

 

imc² formalized its healthcare practice in response to the industry's challenging marketplace concerning healthcare reform, the evolving regulatory environment, and the shift toward fostering deeper relationships with healthcare professionals, consumers, payors and other audiences. imc² health & wellness' (formerly under imc²) current pharmaceutical and healthcare-related companies include GlaxoSmithKline, Pfizer, Shire, Serono, Johnson & Johnson and Millennium Pharmaceuticals, among others.

 

To lead the new agency, Hensley Evans has been named as president, imc² health & wellness. Evans has served over 10 years in major marketing leadership roles for pharmaceutical and healthcare companies, including Pfizer, Abbott, Novartis, Amgen, Genentech and Schering-Plough. Prior to her promotion, Evans served as imc²'s senior vice president of strategy, where she led overall business and marketing strategy for clients in a variety of industries.

 

"Over the years, imc² has grown its healthcare portfolio to include some of the biggest healthcare companies and brands in the world," said Evans. "With the current state of the healthcare industry, we saw an opportunity to leverage our deep industry expertise to create an agency focused solely on the distinctive marketing needs of the health and wellness space. imc² health & wellness will allow us to better serve our clients, helping them to build more sustainable relationships between their brands and people."

 

The imc² health & wellness leadership team also includes Bonnie Sayers, vice president, general manager; Karen Carr, vice president, strategic growth and innovation; Amber Benson, vice president, strategy; Renee McKeon, vice president, creative; and Tom Donnelly, vice president, Northeast. To learn more about imc² health & wellness, see its award-winning work or read about the agency's leadership, visit www.imc2healthandwellness.com.

 

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Founded in 1995, imc² is an agency that fosters engagement between brands and people to develop sustainable relationships. With a deep heritage in digital marketing, imc² is redefining the way that companies view agencies, providing a stronger strategic perspective and blending interactive, emerging, and traditional media to create and increase trust and transactions. imc² also operates the full-service healthcare marketing agency, imc² health and wellness. With offices in Dallas, New York City and Philadelphia, imc² serves a broad client base, including Procter & Gamble, Pfizer, The Coca-Cola Company, Johnson & Johnson, GlaxoSmithKline and Hasbro. Please visit http://www.imc2.com/ for more information or follow us at twitter.com/imcsquared.