imc² Named Employer of the Year at Working
for Clean Air™ Awards
DALLAS – November 11, 2009 – At the 6th Annual Working for Clean Air™ Awards luncheon on October 22, the North Texas Clean Air Coalition recognized imc² as the TryParkingIt.com “Employer of the Year” and as “Overall Employer of the Year” for businesses with fewer than 500 employees. These awards honor imc²’s efforts to support employees in choosing alternatives to the single-occupancy vehicle commute, as well as its overall efforts to make its business operations more sustainable internally and by engaging others.
Of the 56 employers that entered, imc² distinguished itself as a leader through its innovative commuter program, efforts to measure, report and reduce its carbon footprint and willingness to work with fellow tenants, building managers, suppliers and the local business community. One of imc²’s programs, the Commuter Challenge, which served as the model for the Coalition’s regional campaign, prevented 50,000 road miles and 40,000 pounds of carbon dioxide, while saving employees more than $20,000 in out-of-pocket costs since launching on Earth Day.
In 2007, imc² became the first in its industry to release a GRI-compliant sustainability report and now issues public quarterly progress updates. Through the third quarter of this year, imc² has reduced its overall carbon footprint by 18 percent.
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About the North Texas Clean Air Coalition
Originally founded in 1993 in response to local air quality challenges, especially ozone pollution, the North Texas Clean Air Coalition is the only nonprofit 501(c)(3) organization in the region dedicated solely to encouraging voluntary efforts to improve air quality in North Texas through educating, engaging and recognizing the business community. Please visit www.workingforcleanair.org for more information.
About imc²
Founded in 1995, imc² is an agency that fosters engagement between brands and people to develop sustainable relationships. With a deep heritage in digital marketing, imc² is redefining the way that companies view agencies, providing a stronger strategic perspective and blending interactive, emerging, and traditional media to create and increase trust and transactions. With offices in Dallas, New York City and Philadelphia, imc² serves a broad client base, including Procter & Gamble, Pfizer, The Coca-Cola Company, Johnson & Johnson, GlaxoSmithKline and Hasbro. Please visit www.imc2.com for more information or follow us at twitter.com/imcsquared.
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