Pizza Hut
Pizza Hut is revolutionizing the way people order, enjoy food and engage with restaurant brands.
Pizza Hut is unquestionably the world’s largest retail pizza chain. And while BIG is cool, the brand really stands out for its great food, fun personality and high energy. Pizza Hut is also revolutionizing the way people order, enjoy food and engage with restaurant brands. This innovative approach is redefining how the brand builds relationships with its customers. By offering fresh, new avenues to brand engagement, Pizza Hut is building trust in ways that were previously not possible in the category.
Whether it’s the Pizza Hut iPhone app (the most highly recognized branded mobile app of 2009), the brand’s fun and ordering-friendly experience on pizzahut.com that’s grown to a nine-figure business in less than four years, the active Facebook community or the signature online deals, the brand has built up an appetite for its pizzas, pastas and wings by creating closer relationships with people by offering them value beyond the product.
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